A charger installed as a free amenity can quietly turn into a line item nobody budgeted for. Usage climbs year after year while the electricity stays free, and the host ends up absorbing a utility bill that keeps growing along with it. Owners in that position typically end up choosing between removing the charger and simply continuing to pay for it.
That usage keeps climbing because there are more electric vehicles on the road every year. Experian's most recent data puts them at 1.96% of the 277.1 million cars and light trucks on American roads, up from 1.4% a year earlier. By Wallace Energy's estimate, if EV sales stopped today, public charging capacity would still need three to four years to catch up with the vehicles already on the road.
There is a third path owners are rarely offered, and it begins with understanding exactly why a free charger turns into a monthly expense in the first place.
Every kilowatt-hour a free charger dispenses lands directly on the host's utility account, with no billing layer to offset it. One heavily used parking garage flipped its chargers from a monthly expense to a monthly profit source without adding a single new plug. The pattern repeats at golf courses, hotels, office parks, and multifamily buildings, and it usually surfaces when someone in accounting asks why the parking lot has a power bill the size of a salary.
"Most owners find out what their chargers cost the month someone finally reads the power bill. We put Horizon on the equipment they already own, and the same parking spaces start paying them back," said Bobby Wallace, CEO of Wallace Energy.
Charger migration is a software change that handles the monetization many owners assume requires replacement hardware. Wallace Energy installs Horizon, its in-house EV charger management software, onto the chargers already standing on the property. The back office build takes minutes, tariff setup takes a few more, and the whole transition amounts to about 30 minutes of work. From that point the chargers bill drivers by the kilowatt hour or by the minute, subject to state requirements, and the owner receives monthly distributions. Wallace Energy charges no upfront software fee and no monthly per-port fee. It takes a single flat percentage of each session instead, with payment processing already inside that number. Compatibility is confirmed through a no-cost analysis before anything is signed.
Every revenue-share pitch sounds similar until the contract terms are on the table. Five questions separate a fair deal from a costly one.
Wallace Energy's answers to those five questions live in Horizon and in its turnkey EV charging operation. Real-time monitoring and load management keep a site from tripping its power limit as more drivers plug in, and the same system produces federal and state regulatory reporting without extra staff time. Branding and pricing stay with the owner, and drivers see the property's own app for RFID activation and carbon offset metrics. When a station faults, a 24/7 toll-free line and remote diagnostics handle most of it, and an AI self-repair capability resolves up to 70% of faults without a truck roll. The platform posted a 97.65% charge success rate across 100,000 chargers globally in 2025.
Beyond Horizon, Wallace Energy handles site evaluation, engineering, permitting, utility coordination, construction, and long-term operations under one roof, so a site that later adds stalls does not need a second contractor. The company was founded in 2020, and its leadership team has collectively delivered more than 8,000 solar projects nationwide.
Every month, an unmonetized charge runs; the host pays for someone else's commute. More electric vehicles stay on the road every year, even as new sales growth cools, and public charging capacity remains years behind the vehicles already sold. Drivers plan trips around the stations their apps say actually work. Owners who put a billing layer on existing equipment now get the revenue and the driver traffic while competitors are still requesting installation quotes.
Wallace Energy's no-cost analysis models what the chargers on a specific property can produce before any agreement is signed. The hardware is already in the ground. The decision is whether it keeps costing money or starts making it.
Our charging stations are designed to charge your EV quickly and efficiently, so you can get back on the road in no time. With our fast charging technology, you'll be able to charge your EV up to 80% in just 30 minutes.
Our charging stations are designed to charge your EV quickly and efficiently, so you can get back on the road in no time. With our fast charging technology, you'll be able to charge your EV up to 80% in just 30 minutes.
Please reach us at info@wallace-energy.com if you cannot find an answer to your question.
Yes. A software migration adds a billing layer to chargers you already own. Wallace Energy installs its Horizon software on existing units in about 30 minutes of setup work, drivers pay per kilowatt hour or per minute, and the owner receives monthly distributions with no upfront software fee.
With Wallace Energy, the full transition is roughly 30 minutes of setup work covering the back office build and tariff configuration. There is no construction and no hardware replacement, and compatibility is confirmed in advance through a no-cost site analysis.
Rates vary by provider and by site, so the structure matters more than the headline number. Some providers charge a percentage of each session plus monthly per-port fees, with payment processing billed on top. Others charge to install their software before the first session runs. Wallace Energy takes one flat percentage per charging session that already includes payment processing, with no upfront software fee and no per-port charge, so the number quoted is the number paid.
No. Solar can improve site economics and resilience, but chargers monetize on their own once a billing layer is in place. Wallace Energy models both scenarios in its no-cost analysis and adds commercial solar only when the site's economics justify it.
Wallace Energy runs a no-cost analysis of the chargers already on a property before anything is signed, so an owner knows whether the hardware on site qualifies without committing to anything. Older units installed as free amenities are the usual candidates, and qualifying chargers migrate with no construction and no hardware replacement.
It depends on the property. Location, driver traffic, utilization, and local electricity rates all move the number, so a responsible provider models the specific site instead of quoting a universal figure. Wallace Energy's no-cost analysis estimates what the chargers on a given property can produce, and owners receive monthly distributions from every session once billing is live.
Drivers do. Once a billing layer is in place, each session is charged by the kilowatt hour or by the minute, depending on state requirements. The host's utility account still supplies the power, and session revenue covers that cost and produces the monthly distribution to the owner.
Drivers get a payment app carrying the property's branding, RFID activation, a 24/7 toll-free support line, and remote diagnostic repair when a station faults. Horizon's AI self-repair capability resolves up to 70% of charger faults without a field visit, and the platform posted a 97.65% charge success rate across 100,000 chargers globally in 2025.
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